Instagram followers vs. following

Instagram users are very mindful of the follower to following ratio. The “follower ratio” seems to get more attention on Instagram and not as much on other platforms, which leaves many wondering why? So let’s ask the question directly

Does your follower to following ratio matter on Instagram?

If you ask most people, they’d say yes because the number supposedly reflects your popularity. We’ll explain why it’s really not that relevant, and what other metrics far more critical.

What is the Instagram Follower to Follower Ratio?

Today’s Instagramming society is all about the “follower to following” ratio. In order to prove one’s cyber popularity, a user must have a “good” ratio. The “follower to following ratio” is simply the ratio of your followers vs. who you follow.

For example, Beyoncé has 156m followers and follows a whopping zero people in return. BUT she’s Beyonce. So… not a good litmus.  According to every calculator 156m/0 is NOT A NUMBER.